From January to October of last year, I worked at a startup called Karuna. The aim was to get students to focus on their mental health in college by motivating them with a social platform. Whenever they took care of themselves, a donation would be made to some fund doing good in the world, and others would be able to congratulate them on it. Look at the process below.
Building Healthy Habits
Right from the beginning in the onboarding, users would select an activity they will perform every day that will form into a healthy habit. Every time they perform this habit, a donation is made in their name to a set institution doing good in the world.
Donations made Simple
In my research, one of the biggest pain points of users was that people do not know how and where to donate to causes. By simplifying everything down to simply lighting a lantern, by bringing more light and hope into the world, we created an experience people can know, trust, and make it a daily habit to do good for others.
For the Greater Good
Doing any job can be easy or difficult depending on the person, but it is always easier when you have your friends to motivate you it becomes 1000 times easier. So the community page will help motivate you and show you you are not alone and are part of something greater, where everyone is striving towards something greater than themselves.
Transparency is Key
When dealing with health-sensitive information, giving users control and making them feel safe in their actions is paramount. Creating content and visuals that make users feel secure ensures that users feel motivated to come back every day to make a difference for themselves and others.